collaboration.media is an open platform dedicated to the exploration of the themes of collaboration, creativity and innovation. In-depth articles, commentary, events and podcasts at the state of economy, politics, culture and business in the collaborative society.
Brand management professional and Masters candidate in Marketing at HEC Montréal, Aline Massouhholds a Bachelor's degree in Commerce with a major in Marketing. She cumulates over seven years of experience in brand management and new product development, including four as brand manager at Mega Brands and a couple more at video game maker Electronic Arts as development manager and global product marketing manager. Aline has contributed to the launch and marketing of over 200 internationally-distributed products and managed globally recognized franchises.